Posted on April 20 2013
While promotions on two of the upcoming releases of Ekta going full swing, why is the producer of low profile in his third film that hits the marquee morning? Ekta_kapoor
Almost all movies that have been made under the banner of Ekta Kapoor has always enjoyed continued support from the producer to the time to go all guns blazing to promote projects.
So much so that even when people complain about the buzz around their films coming out of the ears, Ekta apparently takes it in her step and goes hammer and tongs to further promote.
Incidentally, while Ekta has been doing just that for his next film with John Abraham and later release with Akshay Kumar, Imran Khan, strangely has not been much movement from your end for his project with Emraan Hashmi that will release tomorrow.
A source close to the cradles of producers, `His next film has some big names like Emraan Hashmi, Konkona Sen Sharma, Huma Qureshi and Kalki Koechlin and Vishal Bhardwaj as co-producer. It # # Q # # s strange why promotions have been so mediocre. '
As part of its promotional strategy, manufacturers, even launched a television miniseries based on witches in March. The show starred the likes of Smriti Irani, Sakshi Tanwar and Shweta Tiwari have not received the TRP impressive.
Not on the same page
Some blame the initial creative difference between Ekta and Vishal. An industry source said, "When Ekta saw the film first, she did not # # # # Q t as certain parts and asked the crew to re-shoot the sequences. Huma, who had to lose weight for the film and had gained back once again send the project had to adapt again to his producer Q # # # # `s wish.
Not only that, Ekta and Vishal could apparently Q # # # # t even agree on the movie # # Q # # s marketing plans. `But Ekta decided to take matters into their own hands," added the source.
Trade sources said the film has exaggerated a lot through the sale of the TV and music rights and its release abroad. `In fact, manufacturers have to recover only Rs Rs 3 million at the box office of the film declaring profitable. '
On the other hand, Ekta seems to concentrate on his other two films - the aftermath of the shooting at Lokhandwala and Once Upon A Time In Mumbaai respectively.
Sources say that the reason why Ekta is less about the other two projects is due to the much larger amounts of money riding on the films.
A source says, `The manufacturers had been charged by police Issaq meeting Bhagwan, one of the main protagonists of the film, of altering the facts of history.
Even S Hussain Zaidi, author of the book on which the film later recovered the no objection certificate was sent to those responsible. To counter this, Ekta decided to flex their muscles and increase their efforts in promoting the film. '
Another source close to the production says, 'The film starring Akshay was Ekta's pet project Q # # # # s, since the original film (Ajay Devgn-Emraan Hashmi) catapulted him to the league of serious filmmakers. '
Promotional events around Ekta Q # # # # s starring John Abraham has been a lot.
March 19: While Priyanka Chopra Q # # # # s highly publicized theme song was running on air, manufacturers organized a special event for the official release of the song. The event was attended PC, Ekta, director Sanjay Gupta and music director Anu Malik.
March 20: The Movie # # Q # # s music had a special release in the very next day. Sunny Leone got jiggy in your item in the event. After a week again, Sunny attended another special event for the official launch of its theme song.
April 16: The makers organized an opening act John Q # # # # s introduction song Manya Ala suburban on one screen.