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Himmatwala Economics:


As far as Himmatwala box-office  predictions are concerned, different numbers are floating in the trade circle. In fact, Sajid Khan himself has  claimed that the lifetime business of this film will be anywhere between Rs 165 to 180 crores net All India! That is quite a tall order. Some of the prominent trade analysts have predicted that Himmatwala will cross the magical figure of 100 crores! Considering the fact that Bollywood has still not got its blockbuster film of 2013, chances are that Himmatwala might just do the trick! But on the flip side, the songs of the film have not picked up at all! In fact the music of the film seems to be a letdown.
DIsneyUTV Motion Pictures is trying its best to release the film in every nook and corner of the country. There are more that 3000 screens that the movie is releasing in.  The main aim of the studio is to garner as much money in the first weekend as possible.
Himmatwala has been made, promoted and released at an approximate cost of Rs. 85 crores. The satellite rights of this film are sold at Rs. 40 crores while the music rights are sold for Rs. 5 – 10 crs. The movie will fetch another 5 – 10 crs from Home Video and other sources of revenue. This means that to break even, the distributor share for this film has to be atleast 30 – 35 crores for which the box office collection for Himmatwala has to be in the region of 70 – 75 crores. Analysts in the film trade circuit feel that collecting 75 crores will be an easy task but the only thing that the producers should be wary about is the Opening Weekend. If the film has a negative word-of-mouth, collections will be poorly affected! Huge collections are expected from single screen and ‘masses’ dominated areas in the country.
My prediction for Himmatwala is 85 – 90 crores net all india. Let’s wait and watch the fate of Himmatwala!

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