Posted on April 20 2013
Chashme Buddoor set the pace in the coming weeks.
Says trade expert Komal Nahata, `Chashme Baddoor not guarantee this year to an industry nervous-as-hell. The IPL is a monster and the movie industry have to have security against every year. Fears were overturned last year when Housefull 2 being a hit right in the middle of the IPL. `
Trade expert Taran Adarsh says, 'Biwi No. 1, Jannat, Housefull series and now Chashme Baddoor have worked during the cricket season. IPL is no longer a threat to a good movie. If the content is a strong film can withstand any opposition. `
Producer Ram Mirchandani agrees, `Last year during the IPL Housefull 2 gave Rs 110 crores # # Q # # for business value and Vickey donors made Rs 48 million rupees. During an IPL season Chalo Dilli had done great business. I think the IPL is no longer a threat to the cinema after the first two years of their existence. Can coexist comfortably. `
Add and trade distributor Suniel Wadhwa expert, `From Jannat in 2008, IPL has had an impact on the film industry provided the content is good. The movies are bad, regardless of the IPL if the content is bad. A recent case in point is Himmatwala. `
Producer Vipul Mehta whose high octane action film Commando releases this week said that confidence is cricket and cinema can coexist. 'I was sure that the IPL can not break a movie if it has the potential to attract the audience.
In European films well even during the European Football League. The only sporting event that is a threat to the movies is the World Cup. And with all due respect the IPL does not generate the same frenzy of fans as the Cricket World Cup, not to mention the European Football League or the World Cup. `
Vipul feels the IPL provincial passion incites a nationwide frenzy. `The cinema attendance may suffer a little in the specific city where they play the IPL. But nothing more. The IPL is not like the Cricket World Cup. I had posted my Namaste London during the World Cup. And it is my greatest success. `
But Vipul admits that the success of Chashme Buddoor bode well for the box office in the coming weeks. `All the success is a good sign. Chashme Buddoor That was the first film to successfully meet IPL season just goes to show that there is room for cricket and cinema in the citizens of India # # Q # # life. Give them an entertaining movie and Q # # # # ll disengage from the game long enough to enjoy a movie. `